What's the Next Destination?
December 1, 2018, 9AM - 12PM
Co-organised by the Association of Marketing Educators, and De La Salle - College of St. Benilde
Destination marketing has changed ever since the rapid development and evolution of technology in the form of social media, analytics and mobile applications. Coupled with the rise of personalisation in consumer travel experience, destination marketing cannot brush aside the effects of the internet in its capacity to promote the harmonious integration of connectivity of people, processes, data, and sustainability. The next destination will change the perceptions of visitors throughout the stages of their experience and create a significant challenge for all tourism stakeholders to evolve, blur the boundaries between the digital and the physical landscape, and upgrade the service quality of destinations.
Blogger "The Style Cat"
Yuki Tansengco is a 20-something entrepreneur turned style & travel blogger. She loves to share bits of her style hacks and travel tips through her blog The Style Cat which aims to inspire millennials to become curious cats and go on new adventures. On the side, she does freelance PR consultancy and social media content creation for brands. After all – it’s meow or never.
Social Media Manager - MAD Travel
Risa Barcelona loves rice and travelling. She’s the social media and events manager for MAD Travel, a social enterprise that works with marginalised communities and indigenous tribes in creating authentic & alternative travel experiences. Risa believes that sustainable travel means leaving a place better than how you found it and the best way we can do that is thru collaboration.
Acting Manager - Route Marketing Philippines, Philippine Airlines
Scope of current experience includes critical responsibility in growing the market share and revenue of a specific region for the airline by developing and implementing strategies that are based on consumer insights, competitive analysis and overall market understanding. Prior experience includes PR account management through the development of internal and external communication strategies for clients and brands.
Professor - De La Salle University
An experienced IT and Marketing professional in Multinational Companies. Currently working as a Freelance Consultant for Digital Marketing and Project Management and a Parttime Faculty with a demonstrated history of working in the higher education industry. She has a strong education professional with a Masters in Business Administration Major in Marketing from ESSCA Management School Budapest, Hungary, and De La Salle University, with Bachelors Degree in Information Technology.
Date: December 1, 2018 (Saturday)
Venue: ARG Theatre, De La Salle–College of Saint Benilde