Description

The Journal of Global Business is an annual journal for those who present their researches at the Global Business Conference held annually in Manila, Philippines. This conference is organized by the Association of Training Institutions for Foreign Trade in Asia and the Pacific. The Journal contains researches of professors in business and other fields.

ISSN: 2350-7179 (Online format)

 

Volume 7, Issue 1 (2018)

A Business Analytical Nexus Study on the Triple Helix, Entrepreneurship, Innovation, and Global Competitiveness

Eunhye Lee, Ann Therese C. Sabater, Pamela Angiala D. Yap, and Junius Yu / Read Full Journal

Keywords:

Innovation, Global Competitiveness, Triple Helix, Entrepreneurial Attitude, Entrepreneurial Activity

 
 

Abstract

In a globalized world, keeping up with the drastic changes in an economy through the enhancement of the ability to innovate and to content in the international arena becomes a necessity for countries to remain relevant. Given this phenomenon, understanding what enhances innovation and competitiveness of a country becomes of utmost importance as such will be the key to attain a sustainable socio-economic development.

This study examines the effect of individual and institutional factors (Triple Helix, Entrepreneurial Attitudes, and Entrepreneurial Activities) that influence innovativeness and global competitiveness of each country measured by Global Entrepreneurship Monitor (GEM) and World Economic Forum (WEF). The factors in specific are: government support and policies, R&D transfer, business sophistication, entrepreneurial intention, perceived opportunities, motivational index, total early-stage entrepreneurial activity, and entrepreneurial employee activity (EEA). The data for each factor were collected from GEM’s database and WEF’s Global Competitiveness Report, both of which were from the year 2016. Pearson correlation was utilized to test the relationship between variables. On the other hand, simple and multiple regression analysis were performed to test the effect of each factor to the dependent variables.

Test results indicated that only R&D transfer and EEA were significant to both innovation and global competitiveness. This suggests that for an innovative and globally competitive environment to thrive, knowledge generated by R&D activities must be transferred for practical application. Similarly, EEA should be utilized as a platform for employees to share their ideas and knowledge; hence driving organizations to take a more innovative and globally competitive stance.


Factors Affecting Customer Loyalty Among Generation Z in the Fastfood Industry

Safa D. Manala-O, MBM / Read Full Journal

Keywords:

customer loyalty, fastfood industry, Generation Z, gender, income

 
 

Abstract

Customer loyalty is one of the main goals of fastfood brands. In an industry where stiff inter-brand competition exists and customer preferences regularly change, fastfood brands need to monitor the preferences of their customers. The biggest customer segment for fastfood brands now is Generation Z, and companies are taking a closer look at their behavior in order to maintain their loyalty. To contribute to the understanding of the behavior of Generation Z customers in the fastfood market, this paper explored the factors that these customers consider when developing loyalty to a fastfood brand and the moderating effects of gender and income. Spearman’s Rank Correlation test, Linear and Multiple Regression analysis were used to examine the relationships between the direct factors contributing to customer loyalty and the effect of the moderating variables. Findings reveal that Generation Z customers find customer satisfaction, brand trust, brand image and self-congruity as important factors when forming loyalty to a certain fastfood brand. Moreover, income did not moderate any of the relationships of these factors and customer loyalty. Gender was found to moderate only the customer satisfaction-customer loyalty and brand image-customer loyalty relationships. Accordingly, females have lower average customer satisfaction and brand image scores than male Generation Z customers.


Study of Shopping Motivation and Buying Behaviour among Generation Y in India

Sushant Kumar, Pradip H Sadarangani / Read Full Journal

Keywords:

Purchase Intention, Generation Y Indian, Clothing, Utilitarian Motivation, Hedonic Motivations.

 
 

Abstract

Buying behaviour of Generation Y Indians is shaped by the changes in socio- economic and demographic status of the country. To examine the possible relationship between shopping motivation and purchasing behaviour among Generation Y, the study conceptualizes a research model. This study examines the influence of utilitarian motivation and hedonic motivations in determining the purchase intention among Generation Y Indian by using Structure Equation Modelling. Both hedonic motivations and utilitarian motivations are found to be influencing the purchase intention of foreign brand clothing. The antecedent of utilitarian motivations Customized Advertisements, and Convenience and the antecedent of hedonic motivations Adventure, Authority, and Status are found to be significant. The findings are applicable to marketers as while designing the integrated marketing communications for foreign branded cloth, management may emphases the hedonic dimensions of Adventure, Authority, and Status along with the utilitarian dimensions of Customized Advertisements and Convenience for greater impact on consumers. The paper adds value to the literature not only by validating previous work but also offering new insights on generation Y India.


A Study on how to use Foreign Account Tax Compliance Act (FATCA) as a tool to strengthen the “Anti-Money Laundering Act

John Evan C. Miguel / Read Full Journal

Keywords:

Money Laundering, FATCA, Financial Crimes, Offshore Accounts

 
 

Abstract

This study aims to identify how the pertinent provisions of the Foreign Account Tax Compliance Act of the United States of America (FATCA) can be used as a tool to revise and amend Republic Act No. 9160, also known as the “Anti-Money Laundering Act of 2001, As Amended” (AMLA). In the advent of the fast paced developments in electronic commerce and digital economy, government regulators need to keep up and update its guard against the changing schemes of money launderers. The recent events in the country have shown the increasing role of ecommerce and of the internet as a platform for money laundering. It also shows that money launderers have extensive networks across different countries that enable them to launder funds. Thus, there is an urgent need to revise the existing law to give government regulators the increased capability and authority to address the loopholes of the Anti-Money Laundering Act. This study also targets to help identify and propose measures to address the limitations of the jurisdiction of the Anti - Money Laundering Act against Filipino money launderers. The common issues in money laundering include the country’s territorial jurisdiction, the principle of comity, bank secrecy laws, shell companies and offshore accounts which are used as a means to launder money. This study endeavors to convince the House of Representatives and Senate of the Philippines to amend the Anti- Money Laundering Act by adopting the pertinent provisions of the Foreign Account Tax Compliance Act (FATCA) of the United States of America. The incorporation of the said provisions of the FATCA as part of the Anti-Money Laundering Act shall increase the powers and capability of the Philippine government to prevent the money laundering activities to prosper.


Extending the model of social entrepreneurial intentions through PLS-SEM: The anteceding role of agreeableness and grit

Patrick Adriel H. Aure / Read Full Journal

Keywords:

Social entrepreneurial intentions; theory of planned behavior; partial least squares structural equation modeling; grit; agreeableness

 
 

Abstract

This paper built on the author’s previous research on social entrepreneurial intention by using partial least squares structural equation modeling (PLS-SEM), which has the advantage of examining complex models holistically that multiple regression analysis cannot perform. Loosely anchored on the theory of planned behavior (TPB) and traditional entrepreneurial intention models, this research uncovered that the relationship of intentions with agreeableness and grit are mediated by perceived social entrepreneurial self-efficacy and perceived social support. As such, it is recommended for educators and policy-makers to develop initiatives that cultivate pro-social beliefs and values, as well as provide opportunities for applied group learning. For future research, social entrepreneurial intentions can be modeled through other lenses, such as the social cognitive theory (SCT) and a closer resemblance to the original TPB. Moreover, the current model can be extended by examining other background factors and variables beyond those advocated by TPB and SCT.


Determinants of Capital Structure for Philippine Publicly-listed Companies

Mark Vincent B. Bendo / Read Full Journal

Keywords:

Capital Structure, Size, Growth

 
 

Abstract

All entities have limited resources and management is expected to exercise prudence in its allocation to activities which would impact the overall standing of their respective organizations. However, proper allocation of resources is just one side of the coin and it can’t be done if businesses do not even have any resource to allocate at all.

The sources of an entity’s funds, both borrowed capital from creditors as well as the invested capital from and earned capital of shareholders, must also be considered in the decision-making process of the management.

The dataset used contained financial data of 179 publicly listed firms (excluding banks and other financial institutions) in the Philippine Stock Exchange (PSE) for the periods 2012 to 2016. Panel data regression was used to come up with the results of this study.

This study concluded that in the Philippines, size and growth are considered determinants of capital structure. Both of them have positive effects on the capital structure of the firm measured in terms of total debt.


Understanding Commuters’ Attitudes and Satisfaction on the Attributes of Regular Taxis and TNVS in Metro Manila

Dezza Lynn Alvarez, Raybert Domingo / Read Full Journal

Keywords:

Grab, Uber, Taxi, Consumer Attitude, Consumer Satisfaction

 
 

Abstract

The rise of transportation network vehicle services (TNVS), such as Grab and Uber, reduced the market share of taxis. The difference in consumer attitude towards both door-to- door services should be understood so management can ensure quality service for their consumers, and whether consumers are satisfied with their service. The current research sought to understand the difference in consumer attitude and consumer satisfaction across riders of regular taxi and TNVS. Applying Fishbein’s Multi-attribute Model for consumer attitude and Kano Model for consumer satisfaction, survey questionnaires were distributed to 40 respondents aging 20 to 35 years old, and either residing or working in the cities of Makati, Manila, Mandaluyong, Quezon, Pasig, and Taguig. The research included 10 product attributes: safety of driving, driving skills, driver’s attitude, safety features, vehicle condition, accessibility, mode of payment, costing, and value for money, and convenience. Results showed consumers place importance on safety of driving. Consumer attitude towards regular taxis range from neutral to positive attitude, while towards TNVS, positive to very positive attitude. Convenience satisfies consumers most. There is a significant relationship between consumer attitude and consumer satisfaction towards regular taxis. There are also significant differences on consumer attitude and consumer satisfaction across regular taxis and TNVS. The researchers recommend operators and drivers of both services to consider consumer attitude and satisfaction in developing a more strategic business model for them.


An Analysis of the Factors Influencing Commuter Decisions in Using the Angkas: Motorcycle Ride Booking Transportation Service

Maria Julia Margarita de Jesus, Alessandro Gutierrez, Margarette Muñoz / Read Full Journal

Keywords:

Angkas Application, Theory of Planned Behavior, Factor Analysis, Transportation Network Vehicles, Traffic

 
 

Abstract

Angkas, an innovative ridesharing motorcycle application in the Philippines, has been disrupting the Transportation Network Company (TNC) business. It has given commuters an alternative option to both TNCs and Public Utility Vehicles (PUVs) due to its speed in beating traffic and its affordable price fares. This study identified the different factors that affect the decision-making process of commuters in using Angkas. The researchers used the Theory of Planned Behavior as the primary framework of the study in order to discover and analyze the respondents’ behavior, and to see how this influenced their intent in using the Angkas application. Other researches were used to supplement the Theory of Planned Behavior in order to develop a deeper understanding of the study. The researchers conducted a focus group discussion (FGD) with individuals who have used Angkas, and identified several consumer insights that were valuable in creating the operational framework and the survey questionnaire for the study.

The results showed that the perception of Metro Manila traffic greatly affects an individual’s choice of mode of transportation. Apart from Metro Manila’s heavy road congestion, most respondents valued speed as a primary factor in their choice, followed by price, availability, and reliability. Despite the initial hypothesis that a person values another person’s opinion about Angkas, the results showed that this was an insignificant factor. This was because, predominantly, the participants did not solely rely on the recommendations of their social community; the severity of traffic and Angkas’ speed overrode their decision. As participants pointed out, they needed a solution that would maximize the value of their time. By making Angkas an option for public transportation in Metro Manila, Angkas has the potential to increase productivity and provide more employment opportunities for Filipinos.