Association of Training Institutions for Foreign Trade in Asia and the Pacific
 

SustainABLE

March 2, 2019. 0700 - 1200

On its 12th year, the GBC will take the theme “SustainABLE”, which highlights the importance of sustainability marketing as a key driver of business strategies.

 
Sustainable+-+GBC+Main+Poster.jpg
 

About the Conference

On the 2nd of March, 2019, ATIFTAP will hold its 12th Global Business Conference. On its 12th year, the GBC will take the theme “SustainABLE”, which highlights the importance of sustainability marketing as a key driver of business strategies. The conference will feature talks and panel discussions about the challenges in innovating business models that integrates societal and environmental factors into their strategies, and the impact of improvements in technologies on the development of green strategies.

 
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Details

Date: March 2, 2019 (Saturday)

Time: 0700-1200 (Option 1), 1300-1615 (Option 2), 1300-1700 (Option 3)

Venue: ARG Theatre, De La Salle–College of Saint Benilde


Option 1

7:00-8:00

Registration

8:00-8:30

Opening Prayer and National Anthem

8:30-8:45

Welcome Remarks by Mr. Benedict Razon, President of Association of Marketing Educators

8:45-9:30

9:30-10:15

Intermission

10:15-11:00

Making Travel a Community Engagement by Risa Barcelona

11:00-11:45

Using Digital Marketing for our Travel Destinations by Lyn Ola

11:45-12:00

Open Forum & Awarding of Certificates

Option 2

1:00-1:15

Welcome Remarks by Mr. Siegfred Javelosa, Dean, School of Management and Information Technology

1:15- 2:00

Not Just a Coffee: Can a Product Lead to Peace? By Ms. Joji Pantoja, Coffee for Peace

2:00-2:45

From Carabao Milk to Champagne: The Birth of CalaBoo: Laying the Groundwork for a Global Social Enterprise by Ms. Marie Cavosora, CalaBoo

2:45-3:30

No Hungry Filipino: How Aquaponics Can Help in Food Production? By Mr. Robi Del Rosario, Barangay Aquaponics

3:30- 4:15

Cause Related Marketing and Corporate Social Responsibility: Are They Twins? By Dr. Shweta Pandey, DLSU Marketing Department

Option 3

1:00-5:00

Research Presentations