March 2, 2019. 0700 - 1200
On its 12th year, the GBC will take the theme “SustainABLE”, which highlights the importance of sustainability marketing as a key driver of business strategies.
On the 2nd of March, 2019, ATIFTAP will hold its 12th Global Business Conference. On its 12th year, the GBC will take the theme “SustainABLE”, which highlights the importance of sustainability marketing as a key driver of business strategies. The conference will feature talks and panel discussions about the challenges in innovating business models that integrates societal and environmental factors into their strategies, and the impact of improvements in technologies on the development of green strategies.
Date: March 2, 2019 (Saturday)
Time: 0700-1200 (Option 1), 1300-1615 (Option 2), 1300-1700 (Option 3)
Venue: ARG Theatre, De La Salle–College of Saint Benilde
Opening Prayer and National Anthem
Welcome Remarks by Mr. Benedict Razon, President of Association of Marketing Educators
Making Travel a Community Engagement by Risa Barcelona
Using Digital Marketing for our Travel Destinations by Lyn Ola
Open Forum & Awarding of Certificates
Welcome Remarks by Mr. Siegfred Javelosa, Dean, School of Management and Information Technology
Not Just a Coffee: Can a Product Lead to Peace? By Ms. Joji Pantoja, Coffee for Peace
From Carabao Milk to Champagne: The Birth of CalaBoo: Laying the Groundwork for a Global Social Enterprise by Ms. Marie Cavosora, CalaBoo
No Hungry Filipino: How Aquaponics Can Help in Food Production? By Mr. Robi Del Rosario, Barangay Aquaponics
Cause Related Marketing and Corporate Social Responsibility: Are They Twins? By Dr. Shweta Pandey, DLSU Marketing Department